Jennifer Vee Whittet: Creative Director
As principle designer and owner, Jen brings a strong graphic design background including execution and conceptual skills to every project. She holds a BFA in graphic design from the Minneapolis College of Art and Design, 1994. Her campaigns have encompassed corporate identity, direct mail, loyalty marketing and advertising.
Greg Gossel: Designer
Joining the Sassafrass team in 2005 as a designer with a fine art prospective and background. Greg brings an expressive sense of the arts to his clean design approach while at the same time not forgetting the important design criteria for each project. He holds a BFA in graphic design from the University of Wisconsin-Eau Claire, 2005
Barron Whittet: Videographer, Producer, Director, Writer
As the resident film/video guy at Sassafrass, Barron handles a bevy of responsibilities - all in the service of creating compelling, emotionally impactive video. From shooting, to editing, to directing, to writing, to field producing, the man has done it all, and still does it for all!
After graduating from Central College (Pella, Iowa) with a BA in Art, Barron cut his teeth in television promotion, most notably as the regional Emmy Award winning Senior Producer at CBS' WCCO-TV in Minneapolis. He then moved down the street to the production house Metropolitan Hodder Group, where he helmed projects for Allianz, Susan G Komen for The Cure, The Hazelden Foundation, as well as sitting down with alot of the "glittery people", producing "entertainment" pieces (promos, behind the scenes) for the likes of Lifetime Television, and ABC Television. He has also served as Director of Programming at Internet Broadcasting, the country's largest network of television station websites.
On his own time, he's contributed to numerous productions including Martin Scorcese's Bob Dylan Biopic "No Direction Home". Current "regular" clients include Target Corporation, Metropolitan Hodder Group, WCCO, and Internet Broadcasting.
Sassafrass now offers High Definition shooting capacity with our recently purchased Panasonic AG HVX-200 camera.
Sassafrass Design is currently celebrating 15 years in business. Our portfolio ranges from identity branding and web design, special event design and media kit development.
AWARDS / CONTRIBUTIONS:
2006 - Silver Medal, CASE Awards
The M10 Recruitment Project received a silver medal in the in the 2006 Council for Advancement and Support of Education (CASE) awards competition. Check it out >
2006 - Maroon Award, University of Minnesota
Communicators Forum Maroon Award for the CLA West Bank Arts Quarter prospective student poster and direct mail brochure. Check it out >
2005 - No Direction Home
Sassafrass is proud to have been credited for it's contribution to Bob Dylan's No Direction Home a Martin Scorcese production.
2000 - Emmy Award
Regional producer Emmy Award - WCCO - CBS - TV.
1997 - Print Magazine
Honorable mention for design of self promotion package and identity.
1996 - ARC Awards
Midwest Direct Marketing Association, Gold Award. Category: International Business-To-Business Direct Mail, awarded to a breakthrough piece that generates a very high number of leads along with a design excellence achievement. Client: Asiana Airlines - childrens frequent flyer program brand design project. Agency: The Lacek Group
FROM OUR CLIENTS:
School of Music - Collage Concert, University of Minnesota
Client excitement regarding an unprecendented number of event RSVP responses:
"I totally believe in GREAT design! I think those gorgeous invites account for the pull."
- University of Minnesota, Major Gifts Officer
Variety / front page: Wild Rice Restaurant 2002, Wild Rice Restaurant brand design project mention:
"The designers, including Minneapolis architects Coen + Stumpf and graphic designers Sassafrass Design, have melded the best of two worlds: an attention to detail worthy of the top Parisian restaurants and a style as American as its sense of anticipation."
College of Liberal Arts, University of Minnesota
Regarding the unveiling of the new brand for the College of Liberal Arts, University of Minnesota:
"...I am just thrilled at how powerful the designs are. You're doing a great job making this an integral part of how we talk about ourselves, and your designs are becoming a model for the rest of the University of Minnesota system.
I am also very pleased at how the new branding templates have accommodated the logo, but provided a consistent and classy way to present the college and the university wordmarks. This will embed in people's minds and our combined branding will be stronger as a result.
This is a happy moment for me. It's a pleasure to work with you."
- Linda Thrane, Vice President for University Relations, University of Minnesota
The Executive Leadership Council, Target Corporation
An inspirational video and recruiting tool for the annual Executive Leadership Council dinner in Washington DC. Underwritten by the Target Corporation, 2007.
The Executive Leadership Council Video Interviewing:
Steve Reinemund, CEO PepsiCo; Bridgette P. Heller, Global President Johnson & Johnson; Jeff Immelt, CEO General Electric; Ken Chenault, CEO American Express; among others.
"I saw the video today. It is pure poetry. Everyone loves it! What a beautifully simple and impactful stylized piece. It glows like a movie and everyone looks wonderful!
Thank you! ...The messaging is right on. The length is perfect. Congratulations."
- Joann Stevens, Director of Communications,
The Executive Leadership Council, Washington, DC.
University of MN - CLA Design Theme; WCCO - TV; Target Corporation; Gaughan Companies; Downtown Minneapolis Neighborhood Association; University of MN - West Bank Arts Quarter; Dick Clark's American Bandstand Theatre - Branson, Missouri; TieRite, Inc.; University of MN - Elmer Anderson Library; University of MN - Frederick Weisman Art Museum; University of MN - Friends of the Library; University of MN - Hockey, Football, and Baseball Departments; Wild Rice Restaurant; University Bank; Friends of the Apostle Island; Minnesota Golf Association; Hopkins School District 270; St. Cloud Cathedral High School; Onvoy; Asiana Airlines; Maccagee Group; PGI Companies; Twin Cities Polo Team; St. John's University - Pine Curtain Productions.
Jen Vee: Click Here to Enlarge Images
Greg Gossel: Upcoming Shows